the pink side of the moon

July 2012: La Notte Rosa

When the entire Riviera turns pink...
There’ll be shows, events, theatre sets, and scenery.
Each resort will interpret the theme in a creative and original way, offering everyone an unforgettable night of intense emotions.
The whole Riviera will become an enormous stage where everyone has a part to play.
Aimed at capturing new trends and market demands, La Notte Rosa is the event with which the Riviera confirms its leadership in the world of nightlife and fun.
On both an Italian and international level, the Riviera Romagnola aims to be a place where people can meet and proposes its own unique way of interpreting the desire to experience music, fun, socialising and nightlife.
The Riviera is definitely a place where visitors can meet people and experience strong emotions.
Based on this identity, the Riviera proposes its own interpretation of fun.
The Riviera is the venue, it is the stage.
The night is a way of life; it is sweet, relational and pink.

Why pink?
• Pink is a colour that denotes the Riviera is a place that welcomes people and prides itself on its hospitality, kindness, social relationships, emotions and opportunities for people to meet.
• In fact, the Riviera is a “real” place where the sense of belonging to a community capable of welcoming others is still strong.
• Pink is the colour that symbolizes emotions, love and meetings.
• La Notte Rosa is a night of fun for everyone.

there will be a non-stop pink party.
The entire Riviera will be open for 24 hours.